Steven Roof is a product and business leader with 12+ years of experience building and scaling B2B SaaS platforms. He focuses on designing systems that help teams move faster, work more clearly, and solve real problems.

With over a decade of experience in B2B SaaS, Steven has built and scaled platforms across customer engagement, document management, and payments, supporting thousands of businesses along the way. His work focuses on helping product teams move beyond reactive delivery toward a more thoughtful and strategic approach grounded in real customer insight, strong data foundations, and clear alignment across teams.

He has built product functions from the ground up, developed the systems and rhythms that connect feedback to roadmap, and led distributed teams across the U.S. and internationally. Comfortable working across levels, Steven moves between shaping long-term direction and hands-on execution.

In 2025, he founded Blueprint Foundry to bring that same systems-oriented approach to a broader set of industries, designing practical AI systems that help people and businesses work with more clarity, speed, and control.